Pay per click is the most expensive marketing campaign for immediate results on google; what do you offer in a pay per click landing page?  You must offer one message related to the sponsored link, and all the design and the structure must bring the visitor where we want. PPC can be a good return on investment if your profuct or service is very good for the market. Search engine optimisation is a big investment of time and money and must have an organised business plan with competitive products or services and an optimised landing page for search engine results.

For me a good way to start a business online is keyword and competitor analysis, web content related to keywords and user friendly structure of the website, back links building related to keywords, social media advertising and data analysis and reports to improve normal and landing page. Did I forget anything this morning? please let me know.