Potential customers will always prefer face-to-face communication and it will never replace online communication. Networking online is good for leads, traffic, build your brand, cutomer support, feedback and sales as well, but face-to-face will always give something more.
Social media can not replace your website. There are millions of people on Facebook, Twitter, LinkedIn and the other social networks, but you will be on Google for your product or service if you have a website with unique content about your business. Also contents can be very effective if shared with social medias for a better exposition.
Blogging is also important if your target is monetising and you can use it to promote special offers, new product features and Industry-specific tips. Blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
Use Google Analytics to understand your Return on Investment With Social Media; Google Analytics will allow you to track visitors coming from social networks and you can decide the time to spend on Social Media to generate traffic to your website.
A SEO Consultant can help your business with SEO, Social media and also Pay-per-Click for an immediate ROI
