Facebook challenges LinkedIn over professional networking monopoly

Social media giant Facebook has teamed up with employment website Monster to launch a brand new application called BeKnown.

Similar in functionality to that of professional networking site LinkedIn. BeKnown is an application that allows users to connect with like-minded professionals, locate career opportunities and raise professional social networking profiles.

BeKnown gives users the opportunity to create an additional profile which keeps Facebook friends completely separate from colleagues. Where there is also the opportunity to upload an alternative profile picture and include an outline of professional achievement to date – an online CV of sorts. BeKnown eases the dilemma that many people face over accepting work colleagues as friends on Facebook. It eliminates the wariness associated with personal wall comments and photos leaking out onto the office grapevine.

The new application is available in nineteen different languages and features a Social Referral Program. This program enables you to alert your personal contacts of potential roles they might be interested in applying for. BeKnown also allows you to invite contacts from other social networks, connect to Monster’s job search engine and create recruitment campaigns.

With a rumoured 750 million active monthly users from around the world for Facebook to target: LinkedIn faces some stiff competition.

To join BeKnown, visit http://apps.facebook.com/beknown/welcome

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>