The title of a web page is one of the most mportant elements. Good web page titles can remarkably increase the effectiveness of your web site.
The title of a web page is the text that is written between the and tag in the HTML code of a web page. If you write the right text between these tags, your web site can get more targeted visitors.
Why are web page titles so important for your web site success?
1. The titles of your web pages are important for search engines. To many search engine spiders the title of a web page is more important than other web page elements. If your web page title contains your most important keywords, it’s likely that the web page will have a good search engine ranking for these keywords.
2. The titles of your web pages are important for web surfers. The title of your web site is the first thing web surfers will see from your web site. Many search engines display the title of a web page as the main link to a web site in the search engine result pages. In addition, the web page title is used when a web surfers bookmarks your web site.
While most search engines don’t allow you to influence the description of your web site, the title of your web site is often listed without any changes.
What does this mean to you?
It’s important that your web pages have compelling titles that are compelling to web surfers and that contain your most important keywords. For example, if you have a SEO freelancer in London, don’t use this title tag Welcome to my website. People probably won’t click on that link because they don’t know who you are. That web page title doesn’t look very attractive to the average surfer. Better use this title: SEO freelancer in London.
Good web page titles can help you to increase your search engine rankings and to get more people to click on your link. To find the perfect title for high rankings on Google, Yahoo, MSN and other major search engines, ask for a SEO freelancer consultation.
